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From social networks to digital advertising, including CPC campaigns, many levers are available to companies to increase their visibility on the web. Despite everything, natural referencing (SEO) remains an essential ingredient for the success of a website.
SEO is the main source of traffic for a website.
Every day, no less than 6.9 billion searches are carried out on Google. An impressive figure that clearly shows the importance of SEO in search engines: in fact, they are full of opportunities to generate traffic on your website.
Google, Bing, Yahoo, and even other search engines like Baidu or Yandex are therefore essential for promoting your business, attracting Internet users to your site and converting them into customers.
SEO increases your credibility
Although SEO and SEA are complementary , SEO (Search Engine Optimization) allows your business to gradually increase its credibility with search engines like Google. In other words, the more Google trusts your site, the more likely it is to be well positioned in search results.
Different factors come into play, such as the quality of the content published on the site, the quantity and quality of external links, the behavior of visitors on the site (conversion rate, bounce rate, etc.). It is therefore essential to work on these different levers in order to improve your SEO in the long term.
But good SEO also strengthens your credibility in the eyes of your customers: in fact, a site appearing in the first results of search engines is more likely to be considered trustworthy by Internet users.
SEO improves user experience
The primary goal of search engines is to provide Internet users with the most relevant results to answer their queries. Thus, it is not enough to optimize a page on a specific keyword: the content must be truly useful for the visitor and allow them to quickly find what they are looking for.
Thus, good SEO logically leads to a better user experience. When arriving on your site, the Internet user will be satisfied to easily find the answer to their question and will be more inclined to consult other pages and take actions: download content, fill out a contact form, make a purchase, etc.
Bonus: 3 tips to reach the 1st page of Google.
SEO can be targeted at the local level
Today, the majority of online searches are carried out from a smartphone. A tool that has revolutionized SEO thanks to geolocation: in fact, search results are personalized according to the geographic position of the Internet user. The latter can thus discover companies close to him and meeting his needs.
So, local SEO is a powerful way to generate engagement, by encouraging potential customers to visit your premises or contact you. Our SEO agency based in Annecy is at your disposal if you want to increase your notoriety on a regional scale.
To take advantage of this, the first thing to do is to create a Google business profile (formerly Google My Business): a free service that allows you to highlight your business in local search results. Other platforms like Tripadvisor or Yelp can also be useful. Finally, it can be interesting to geolocate the content of your site by regularly indicating your city, department or region.
SEO has a positive impact on the purchasing cycle
Search engine optimization also allows you to be present at every stage of your customers’ buying cycle, targeting different types of search intent:
Information research: the Internet user wishes to obtain information on a subject or a product.
Commercial research: the Internet user compares different offers likely to meet their needs.
Transactional research: the Internet user is ready to make a purchase. He needs convincing arguments, reassurance and guarantees.